![]() iQiyi – Owned by Chinese tech giant Baidu and provides high quality original content, user generated content, live-sports, and fully-licensed media.Tencent Video – Largest online video platform in China that provides online Video-on-Demand services and television broadcasts.The video sites in China can be broadly classified into streaming platforms or short-form video platforms. In 2022, this market is estimated to generate a revenue of 100 billion RBM (15.6 billion USD). Chinese Streaming Platforms At A GlanceĬhina’s video streaming platforms quickly grew in popularity and by 2020, together they had a market size of about 927 million users. ![]() Chinese users continue to consume long form videos for educational and informational content. However, the demand for long videos hasn’t declined significantly. In recent years, short videos, led by Douyin and Kuaishou, have impacted the top Chinese streaming services. Online videos present a huge opportunity for international businesses planning to enter China and start selling their products or services. In 2022, China’s online video market is estimated to value 174.4 RMB, which is 20 percent more than last year. China’s ‘big three’ internet companies – Baidu, Alibaba and Tencent – have the biggest market share with their Chinese streaming platforms iQiyi, Youku and Tencent Video. No single service comes close to attaining a majority market share comparable to Netflix’s 87 percent in the US. China has a very diversified ecosystem when it comes to online video platforms.
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